Our story

How we came to be!!!

About Us

Get To Know Us

My name is Heidi Fuller. I'm the founder and owner of Awakenings Boutique and I am a Cancer Survivor. 

Awakenings boutique is my heart and soul. 

After opening Awakenings Boutique in 2017, I quickly became obsessed with my new business. 

So, I threw away my corporate clothes and put my focus on Awakenings full-time.

My mission is to make every single person who walks in our doors feel inspired, empowered and more confident about themselves. 

Our boutique offers a full line of fabulous products including wigs, cancer and healing essentials, and specialty gifts.

Cancer took my hair, my health and my ability to bare children of my own, BUT, there was so much cancer could not take! 

Now I am a caretaker and fighter for everyone battling a storm of their own. 


Fabulous Wigs

Why We Are Unique....

Our first priority is making sure our customers receive the best quality wigs on the market. To ensure this happens, we research and personally hand pick every single wig in the store. 

We don't just sell wigs, we wear our wigs! We know how to properly maintain, wear and care for the wigs. Wearing our wigs also helps us guide customers in purchasing the best wig for them.

We do something unique at Awakenings - all of our wigs come with original tags so customers know exactly what type of wig they are purchasing. We provide free wig consultations in a private boutique setting and there in NO pressure to buy a wig from us. 

Our mission is to make every single one of our customers smile, feel more confident and to help guide them through life's journey. 

We are delighted and extremely excited when our beautiful customers wear their new hairdo out of the store!!

What to Expect when Visiting Awakenings

We want to get to know you! 

We LOVE to LOVE on everyone who walks through our doors.

We will move at your pace. If you want to laugh we will make you laugh, 

if you want to cry, we will hold your hand and cry with you!. 

We have been where you are and want to make this experience

 all about you.

If you are more comfortable being fitted for a wig in your home, we will come to you. If the timing is right for you, I will shave your head. 

I will do whatever it takes to make YOU happy!

In addition to wigs, we offer healing essentials that specialize in supporting the cancer community. I have handpicked every single item in my store. I've done extensive research on products that will support cancer patients, caregivers and loved ones. 

Because of the time we put into selecting our products, there is truly something for everyone at Awakenings.

Our Story


Since opening the doors at Awakenings boutique, we have raised and donated over $8,000 to our cancer community. All of this money has stayed where we are proudly based, which is Louisville, KY. The donations assist people and families who are battling cancer. We are very proud of our efforts, and as Awakenings boutique continues to grow, we will donate more and more, with every dollar staying in our local community.

Along with the financial donations, Awakenings boutique has donated more than 80 wigs to Norton Cancer Institute. Our mission and goal is for no one to go without a wig. We WON'T EVER STOP the fight against cancer!

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Contact Us

Awakenings boutique

12121 Shelbyville Road, Louisville, KY, USA

(502) 384-6780


Monday - Friday  10am-5pm

Saturday- 10am-5pm

Sunday: Closed